Web analytic's is the collection, analysis, and reporting of internet data for the purpose of understanding and optimizing web usage. Web analytic's is not just a tool for measuring website traffic but can be used for business research and market research.
Web analytic's will help measure the results of print advertising campaigns, e-mail campaigns, TV advertisements etc. It may help estimate how traffic to a website changes after the launch of a new advertising campaign.
Web analytic's provides information about the websites:
- number of visits
- absolute unique visitors
- page views
- average page views
- time on site
- bounce rate
Browser Capabilities:
- browsers
- operating systems
- browsers and operating systems combined
- screen colors
- screen resolutions
- flash versions
- java support
Demographics:
- language
- country/territory
- city
Network Properties:
- service providers
- host names
- connection speeds
Traffic Source:
- direct traffic
- referring sites
- search engines
- all traffic sources
and a lot more.....